Jurnal AbdiMU (Pengabdian kepada Masyarakat)

Optimasi Identitas dan Branding Produk Unggulan melalui Inovasi Teknologi Digital di Desa Cibungur Sumedang

2025-08-19T21:35:26-04:00

Amid the tides of globalization and rapid digitalization, Micro, Small, and Medium Enterprises (MSMEs) in rural areas face serious challenges in preserving local identity while remaining competitive in an increasingly homogenized market. The urgency of this research lies in the pressing need to develop branding strategies that not only strengthen local cultural uniqueness but also align with today’s digital ecosystem. The research method includes Focus Group Discussions (FGDs) with 20 MSME actors to identify potential flagship products, followed by the development of a three-layer branding strategy: physical (packaging and logo), narrative (cultural storytelling), and digital (social media content and AI for market analysis and customer interaction). The results indicate a significant transformation in visual identity, a 67% increase in perceived product value, and expanded distribution channels from offline to online platforms. The targeted outcomes of this study include: a replicable village branding model based on local identity, improved digital literacy among MSME actors, and the development of a practical village branding guideline. These findings confirm that an integrated branding approach—combining local wisdom and appropriate technology—can serve as a sustainable strategy to counter the cultural homogenization driven by globalization. The success of the Cibungur Village branding model is expected to serve as a strategic reference for other rural MSME developments across Indonesia.

Pendampingan Strategi Bisnis dan Digitalisasi Pemasaran untuk UMKM Optik Best Vision Solution

2025-08-19T21:39:31-04:00

Eye health is a crucial in improving the quality of life, especially in the digital era. Best Vision Solution (BVS) Optik, a micro-enterprise located in Banjaran, Bandung Regency, aims to address this need through eye examination services and the sale of eyeglasses. However, BVS Optik faces internal challenges such as limited digital promotion, minimal capital, and a shortage of personnel. On the other hand, significant opportunities exist, including the trend of glasses as fashion accessories and the lack of digital marketing among competitors. This community engagement project aims to conduct a comprehensive strategic analysis of BVS Optik's internal and external conditions to formulate appropriate and sustainable business strategies. The analysis was carried out using SWOT, IFAS, EFAS, and strategic mapping tools such as the BCG Matrix, GE Matrix, and TOWS Matrix. The results indicate that BVS Optik operates in an industry with high market attractiveness, although its internal capabilities remain moderate. Based on these findings, several strategies are recommended, including optimizing digital promotion, enhancing product visual appeal on social media, offering service bundling packages, leveraging marketplace platforms, providing online eye consultations, and conducting regular eye check-up programs. These strategies are expected to enhance BVS Optik’s competitiveness and significantly expand its market reach.

Pemberdayaan Desa Leuwimalang melalui Pengembangan Website Pariwisata dan Pemesanan Homestay

2025-09-17T22:25:00-04:00

Leuwimalang Village, located in Cisarua District, Bogor Regency, possesses significant natural and cultural tourism potential; however, its utilization remains limited due to the lack of information and digital-based promotion. This community service activity aims to develop the village website as an information and promotional medium, particularly for homestay booking services and tour packages. The implementation method included field observation, problem identification in collaboration with village partners, and website content management. The results of the activity produced a digital platform containing structured information on tourism potential, homestay packages, travel guides, and the village profile. This website facilitates tourists in accessing information and making bookings, while also supporting homestay owners to promote their services. The application of this innovation is expected to enhance Leuwimalang Village’s competitiveness as a tourist village and contribute positively to the local community’s economy.

Ketahanan Badan Usaha Milik Desa : Peningkatan Kapasitas dalam Analisis Bisnis dan Pelaporan Keuangan

2025-09-17T22:24:20-04:00

Village-Owned Enterprises (BUMDes) play a strategic role in enhancing village economic independence, but they still face challenges in management and accounting governance. BUMDes Kaya Guna in Kalisidi Village, Semarang Regency, is one example facing issues with business management and financial record-keeping, which are still done manually. This community service program aims to strengthen the business and financial management capabilities of the BUMDes Kaya Guna board through the Participatory Rural Appraisal (PRA) approach. Activities were conducted in the form of counseling, training, and mentoring, focusing on Break-Even Point (BEP) analysis, Return on Investment (RoI), Payback Period (PP), basic accounting concepts, and the implementation of computerized accounting based on SAK ETAP. The results of the activities showed an improvement in participants' understanding of how to prepare business feasibility analyses and more systematic financial reports. Positive feedback from the management and the Village Head of Kalisidi underscored the program's benefits in strengthening healthy, transparent, and accountable business management. The evaluation also identified challenges such as technological limitations and initial lack of understanding, which were addressed through intensive mentoring. Overall, the program successfully enhanced the managerial and accounting capacities of the BUMDes Kaya Guna management team and supported the realization of sustainable BUMDes governance.

Pengenalan Dasar Augmented Reality 3D dengan Unity untuk Meningkatkan Kreativitas Pengusaha Muda

2025-08-19T20:53:48-04:00

The objective of the preliminary introduction of three-dimensional augmented reality (AR) with Unity is to enhance the creativity of young entrepreneurs in the Cipareuag community. This initiative is designed to address the limited understanding of young entrepreneurs regarding the utilization of 3D AR, with the objective of enhancing their knowledge and fostering innovation. This is undertaken to mitigate the challenges posed by a highly competitive market. The initiative has been meticulously designed to impart a comprehensive understanding of AR applications and Unity proficiency to these young entrepreneurs. The instructional approach adopted in this initiative encompasses a combination of material presentation and demonstration, complemented by the availability of module materials. The module is meticulously structured into five sections: (1) An introduction to AR and Unity, (2) Comprehensive instructions on downloading Unity, (3) Thorough guidelines on Unity installation, (4) Tutorials on fundamental construction, and (5) Instructions on installing AR projects on Android devices. The evaluation of the implementation of this module is based on questionnaires distributed to participants. The findings of this study demonstrated a substantial enhancement in comprehension, awareness, and entrepreneurial skills among Cipareuag youth in utilizing 3D AR employing the Unity platform, with a score of 83% in the combined Good and Very Good.

Pemberdayaan Perempuan Melalui Pelatihan Pembuatan Eskrim Berbahan Baku Lokal

2025-08-19T21:33:33-04:00

One of the main problems in Campakamulya Village is the large number of unemployed residents, while job opportunities in the village are relatively limited. The sector that can be developed to absorb productive labor in the village is the entrepreneurial sector. A Community Empowerment Program was implemented in Campakamulya Village to help overcome existing problems in the community. The purpose of this empowerment activity is to transfer knowledge and skills in food processing, especially ice cream making, to women in Campakamulya Village, to motivate the community to be independent in creating jobs, and as a means to combine modern elements in food processing with local wisdom. The method used with the Participatory Action Research (PAR) approach, which actively involves the community in activities to solve their problems. The results of this community service activity are that the participants of the empowerment program become proficient in making ice cream by utilizing raw materials available around the village and providing a distinctive taste of Puntang coffee using equipment available in each household, have new knowledge regarding the criteria for good raw materials in food processing, master the concept of sanitation and how to apply it in food processing (cooking activities) and daily life, and can make attractive food packaging for their own products.

Cerdas Finansial Sejak Usia Dini : Literasi Akuntansi untuk Anak SD

2025-10-22T23:38:10-04:00

Children's low understanding of basic financial concepts is one of the causes of weak healthy financial habits from an early age. This program aims to introduce basic financial accounting concepts to elementary school students in a way that is simple, fun, and appropriate to their age development level. The material provided includes an introduction to the concept of money, income and expenses, daily financial recording, and making a simple budget. Activities are carried out through the play while learning method. The target audience is grade 6 students at MI Baituriddo Kp. Ciparay RT 04/08, Bumiwangi Village District. Ciparay, Kab. Bandung. The method used uses PAR (Participation Action Research). After accounting literacy activities, students can make simple notes regarding the use of the pocket money they receive to buy anything and save some of it. This program increases students' awareness and basic skills in managing personal finances and forms responsible financial habits from an early age.

Sosialisasi Tata Kelola Koperasi Syariah untuk Meningkatkan Profesionalisme dan Akuntabilitas

2025-10-22T23:43:16-04:00

Bumiwangi Village is one of the villages located in the Ciparay District, Bandung Regency, which has considerable potential in tourism and community economy. However, on the other hand, this village still faces several challenges, particularly in the management of the Village Cooperative, namely the lack of understanding among cooperative administrators and members regarding the concepts, principles, and governance systems of a Sharia cooperative. This community service activity uses the ABCD (Asset Based Community Development) method, through several stages including the initial observation stage, the socialization implementation stage, the evaluation stage, and the follow-up and program sustainability stage. As a result of this activity, participants gain insight into the importance of transparency, accountability, responsibility, and professionalism in running cooperative activities.

Pendampingan Implementasi Website Sistem Informasi PHBS Rumah Tangga untuk Meningkatkan Efektivitas Pengelolaan Data

2025-10-24T02:20:01-04:00

Clean and Healthy Living Behavior (PHBS) is an important indicator in improving public health. However, the process of collecting data and fostering PHBS in households in the Cicalengka DTP Community Health Center (Puskesmas) is still done manually, often causing obstacles in data management and reporting. This community service activity aims to assist the Puskesmas in digitizing the process of collecting data and fostering PHBS through the creation of a information system website. The implementation method includes needs analysis, system design, implementation, user training, and field evaluation. The results of the activity indicate that the developed website can facilitate officers in collecting household data, monitoring PHBS indicators, and providing more structured guidance. In addition, the training activity increases officers' understanding of the use of information technology to support public health programs.

Sosialisasi Dasar-Dasar Komputer di SDN Neglasari

2025-10-23T23:07:05-04:00

This community service activity aims to provide a basic understanding of computers for elementary school students in an effort to improve technological knowledge from an early age. This activity was carried out at SDN Neglasari, Kutawaringin Soreang. The problem to be solved is the lack of a basic introduction regarding the components, functions, and operation of computers for elementary school students. The methods used in this activity include discussion, educational video screenings, direct observation of computer hardware, and hands-on practice for turning on, turning off, and using a computer. Through the implementation of this community service, it is hoped that students can understand the function of computers in daily life , recognize their main parts , and operate them wisely. The result of this activity is to open students' views regarding the importance of computer technology that can support the learning process and facilitate daily activities.

Literasi Digital "Cerdas–Kritis–Aman" bagi Warga Desa Cisitu, Kabupaten Sumedang

2025-10-22T23:41:21-04:00

This community service aims to improve the digital literacy skills of residents in Cisitu Village, Sumedang Regency through a socialization program themed "Smart–Critical–Safe". The background of this activity is the low level of digital literacy in rural communities, which impacts their vulnerability to hoaxes, disinformation, and cyber security threats. The service partners are residents of Cisitu Village consisting of various age groups and educational backgrounds. The method used is Participatory Action Research (PAR) with an interactive socialization approach, demonstration of safe digital technology use, and group discussions. The results showed a significant increase in participants' understanding of how to identify hoax information, digital security practices, and responsible social media use. Activity evaluation was conducted through pre-test and post-test showing an average increase in participant knowledge of 65%. This activity provides an important contribution in building a smart, critical, and safe digital society in the digitalization era.

Pelatihan Penentuan Rute Pendistribusian Outlet Pada CV. Healfit Pangan Sehat (Dietgo Kitchen)

2025-10-24T02:17:55-04:00

High distribution costs pose a significant challenge for Small and Medium Enterprises (SMEs), such as Dietgo Kitchen in Bandung, which inefficiently relies on third-party online delivery services to distribute ingredients to its seven branches. This point-to-point logistics issue increases total operational costs and erodes profit margins. To address this, an intervention in the form of Vehicle Routing Problem (VRP) Implementation Training and Mentoring was conducted for the company's distribution team, aimed at utilizing the company's unoptimized food trucks for autonomous delivery. The training focused on mastering the VRP heuristic methods, namely Nearest Neighbor and Nearest Insertion, to determine optimal delivery routes from the central warehouse to all outlets. This mentoring included actual field data acquisition, route simulations, and structured delivery management training. Evaluation results showed a significant positive impact, with a 43.71% reduction in delivery costs compared to the average of the previous three months. While employee adaptation to the new VRP system and methods is still required, this implementation demonstrates that VRP is an effective strategic instrument for achieving delivery route efficiency and reducing routine operational costs for SMEs.

Sosialisasi Manajemen Keuangan Rumah Tangga pada Masyarakat Desa Margaasih

2025-10-24T02:15:20-04:00

The ability to manage household finances is an essential skill that plays an important role in maintaining family welfare and financial stability. Many families, especially in rural areas, still lack adequate understanding of how to plan and manage budgets effectively. This Community Service Program (PKM) aims to improve public understanding of household financial management based on Islamic principles. The method used in this activity was Participatory Action Research (PAR), conducted through socialization, interactive discussions, and evaluation stages. The activity was held on August 2, 2025, in Margaasih Village, Cicalengka District, Bandung Regency, involving community leaders and housewives as participants. The results showed a significant improvement in participants’ understanding of family budgeting, income and expense management, and the application of prudent financial principles aligned with Islamic values. Participants also expressed commitment to implementing daily financial recording and open communication within family financial management. This activity is expected to encourage community financial independence and support the realization of prosperous and empowered families.

Strategi Peningkatan Ekonomi Masyarakat Desa Cinangsi melalui Diversivikasi Produk Olahan Buah Sawo

2025-10-08T03:30:45-04:00

Cinangsi Village has abundant local agricultural potential, especially sapodilla fruit, which is available almost year-round. Until now, its utilization has been limited to fresh sales with low economic value, so a product diversification strategy is needed to increase competitiveness and added value. This study aims to examine the processing of sapodilla into dodol (a traditional Indonesian snack) as a superior village product that can strengthen local culinary identity. The activity method used is PAR (Participatory Action Research) through three stages: Planning, Implementation, Results, and Evaluation. The results of this community service activity can be an innovation in providing new business opportunities for housewives and MSMEs. The results achieved show an increase in skills in processing sapodilla fruit into sapodilla dodol products, which have a longer shelf life and wider market potential than fresh fruit. Thus, diversification of processed sapodilla products into dodol can be an effective strategy in increasing the economic independence of the Cinangsi Village community in a sustainable manner.

Peningkatan Literasi dan Pengelolaan Keuangan bagi Ibu Rumah Tangga

2025-10-28T00:08:41-04:00

Family well-being can be influenced by financial management within the family. Financial management is a series of steps to maximize income and minimize expenses, while ensuring sufficient funds to meet daily needs. A preliminary survey revealed that the financial literacy level of mothers in Margaluyu Village, Pangalengan District, remains low and needs improvement. They lack an understanding of financial planning and are not yet effectively managing household finances. This community service method uses Participatory Action Research and Service Learning. Both methods are used complementary. The Financial Management Seminar was held on July 28, 2025, in Margaluyu Village, Pangalengan District, with 31 seminar participants. The majority of people in the village are vegetable farmers and workers in other people's businesses, followed by various other professions. Therefore, the material presented is general and can be applied in various households. It began with the delivery of financial literacy material, followed by financial planning and household financial management. The activity went well and smoothly. The majority of participants expressed their satisfaction with this community service activity. The results of this activity showed that participants were able to understand the scale of priorities, as well as ways to carry out financial planning and household financial management.

Penyuluhan Pengelolaan Keuangan Rumah Tangga Berdasarkan Prinsip Syariah

2025-11-05T20:10:04-05:00

The background of this activity is the low level of understanding among the community, especially housewives in Cibungur Village, regarding the principles of sharia-based financial management. This condition leads to many families lacking clear budget planning, facing difficulties in managing income and expenses (including not recording them), and having limited knowledge of sharia investment products, which results in potential financial instability. The purpose of this outreach is to provide comprehensive understanding of the concept of sharia household financial management, ranging from budget planning and expenditure prioritization to sharia-compliant investment, with the hope of creating financial independence and achieving a sakinah family. The community service partner is the community of Cibungur Village, Rancakalong District, Sumedang Regency. The method used is transformative Participatory Action Research (PAR), with the counseling being evaluated using the CIPP model (Context, Input, Process, Product). The initial findings show that the financial literacy of the residents is still minimal, evidenced by the habit of storing assets in the form of cash or gold jewelry due to limited access to modern sharia instruments. However, the counseling activity, conducted on August 02, 2025, received a very positive response, proven by the high enthusiasm and active communication of the participants during the discussion and Q&A sessions. This interaction indicates that participants actively constructed their new knowledge, suggesting that the community service activity successfully increased awareness and understanding of sharia household financial management.

Membangun UMKM Pangan Halal Menuju Desa Berdaya dan Berdaya Saing

2025-11-05T20:07:38-05:00

Cilame Village in Kutawaringin Subdistrict, Soreang, has significant potential for local food production, particularly for micro, small, and medium enterprises (MSMEs). However, many entrepreneurs in this village still lack understanding of the importance of halal food certification as a tool to enhance consumer trust. Without halal certification, their products are often perceived as less credible, especially in today's modern era where consumers are increasingly aware of food quality and safety. Furthermore, limited market access remains a major challenge for local producers. Therefore, socialization of halal food certification is urgently needed to assist MSMEs in improving their product competitiveness and maintaining consumer confidence. The method employed in this mentoring and socialization activity is the Community-Based Participatory Research (CBPR) approach, which was chosen to ensure the active involvement of local food Micro, Small, and Medium Enterprises (MSMEs) in Cilame Village. The results of the activity show that the socialization of halal certification in Cilame Village successfully increased the commitment of MSMEs to halal certification, with knowledge increasing by up to 47% and 80% of MSMEs ready to register. Sustained success requires further technical interventions, namely NIB/SIHALAL desk clinics and practical halal GMP education. This activity builds a strong foundation for a competitive village through halal product assurance and certification.

Pelatihan dan Pengelolaan Website Desa Narawita Menuju Smart Village

2025-10-08T03:07:42-04:00

The objective of this Community Service Program is to enhance the Human Resources (HR) capacity of Village Officials in Bandung Regency in website management as a fundamental step towards implementing the Smart Village concept. The activity was motivated by a significant digital gap where village websites were often neglected, not up-to-date, and thus hindered the principle of transparency. This PkM activity was conducted from July 07, 2025, to August 18, 2025, in Narawita Village, Cicalengka District, Bandung Regency, involving representatives of Village Officials, including the Village Secretary and the village IT team. The method employed was Participatory Action Research, commencing with a Needs Analysis (FGD and Pre-Test), followed by the creation of a new website using Visual Studio Code, and cyclical Testing (Uji Coba) with consultation from village stakeholders. The core phase involved Intensive Training for transferring skills in basic web maintenance, digital content literacy, and promotional strategies. The results demonstrate a dual success: first, the creation of a stable and functional website (https://sistem-informasi-desa-narawita-blzu.vercel.app/) equipped with transparency and promotional modules; second, a significant increase in the competency of Village Officials in managing content independently, supported by continuous knowledge transfer. This success was consolidated by the development of a Website Management SOP, ensuring the project's sustainability and transforming local human resources. Overall, this Community Service successfully laid the foundation for Smart Governance and Smart Economy, asserting that intervention in HR capacity is the main key to realizing the Smart Village vision in Bandung Regency.

Pemberdayaan Masyarakat dalam Pemanfaatan Daun Stroberi (Fragaria x ananassa) Sebagai Teh Herbal

2025-11-09T20:01:23-05:00

Strawberries contribute significantly to the local economy and serve as a major attraction in the development of agrotourism in Sugihmukti Village. In the cultivation process, only the fruit is typically utilized, while other parts such as the leaves are often discarded without optimal use. This condition generates agricultural waste that can negatively impact the environment if not properly managed. Processing strawberry leaves into herbal tea provides a strategic solution that supports product diversification and enhances economic value. The objective of this activity is to improve the knowledge and skills of the Sugihmukti Village community in utilizing strawberry leaves as a health-promoting herbal tea to support local economic independence. This activity applied the Community-Based Participatory Research (CBPR) approach to ensure active community participation. The Focus Group Discussion (FGD) method was used to evaluate participants’ level of understanding. The results showed an increase in community knowledge and skills in utilizing strawberry leaves and unsellable fruits as herbal tea, as evidenced by the improvement in participants’ knowledge scores from 53% (pre-test) to 90.6% (post-test), with an increase of 37.6%, indicating program success. Community enthusiasm, support from local authorities, and collaboration with various institutions serve as a strong foundation for developing the village’s potential flagship products.

Pengembangan Promosi Desa Cibubuan melalui Pembuatan Profil Website yang Interaktif

2025-10-08T03:03:57-04:00

The Community Service Program (Kuliah Kerja Nyata / KKN) is one of the forms of student dedication to society that focuses on applying academic knowledge for community development. In the KKN program conducted in Cibubuan Village, a team of students from Ma’soem University carried out a digital transformation activity through the design and implementation of an interactive village profile website as a medium for information and promotion of local potential. The purpose of this activity is to provide a digital platform that can be widely accessed so that the village’s local potentials can be recognized at both national and global levels. The implementation method used the Asset-Based Community Development (ABCD) approach, which focuses on mapping local assets, collaborating with village officials, and redeveloping the Webdesa into a more interactive and informative platform. The results show that the implemented website serves as an effective medium for publishing village profiles, community activities, and promoting local small enterprises (UMKM). The presence of this interactive profile website strengthens the village’s digital identity, expands the reach of local potential promotion, and enhances transparency and community participation in village information management.