Pengaruh Metode Pembayaran Transfer Bank, Shopee Pay, dan Cash on Delivery terhadap Keputusan Pembelian Produk Mayoutfit

Abstract

Based on the results of the observation, consumers of Mayoutfit products who shop through the Shopee e-commerce platform use various payment methods, including bank transfers, Shopee Pay, and Cash On Delivery (COD). These payment methods are found to influence consumers’ purchasing decisions. The purpose of this study is to determine the influence of these three payment methods on the purchasing decisions of Mayoutfit products. The research methods used include literature review, observation, interviews, and questionnaires. The data analysis in this study employs a causal-comparative approach to compare two or more variables, identify potential cause-and-effect relationships, and evaluate them. The results of this study indicate that, partially (t-test), the bank transfer variable (X1) has a significant influence on purchasing decisions for Mayoutfit products; likewise, the Shopee Pay variable (X2) has a significant influence on purchasing decisions for Mayoutfit products, as does the Cash On Delivery variable (X3). Meanwhile, simultaneously (F-test), bank transfers, Shopee Pay, and Cash On Delivery payment methods collectively have a significant influence on the purchasing decisions for Mayoutfit products.