Integrasi Kecerdasan Buatan dalam Web Interaktif untuk Transformasi Literasi Digital UMKM
DOI:
https://doi.org/10.32627/internal.v8i2.1734Keywords:
Digitalisasi, Interaktif, Literasi, Transformasi, UMKMAbstract
The development of digital technology requires Micro, Small, and Medium Enterprises (MSMEs) to adapt in utilizing artificial intelligence (AI) as a strategy to improve digital literacy. The problems faced by MSMEs generally lie in limited technological understanding, lack of access to relevant digital information, and low utilization of interactive platforms that can support effective business management. These conditions hamper the ability of MSMEs to face the challenges of an increasingly competitive digital market. The purpose of this study is to examine the integration of AI in interactive websites as a means of transforming MSMEs' digital literacy, while also formulating an implementation model that can improve access to information, digital skills, and operational efficiency. The methods used include literature studies, field observations, and the development of an AI-based interactive website prototype with automatic data analysis features, learning content recommendations, and business digitalization guidelines. The results of the study indicate that the integration of AI in interactive websites can significantly improve MSMEs' digital literacy capabilities. MSMEs that were the subjects of the trial showed an increased understanding in the use of digital technology, optimization of online marketing strategies, and increased business productivity. The main conclusion of this study is that the implementation of AI-based interactive web not only plays a role as a digital education tool, but also as a strategic solution in reducing the digital literacy gap in MSMEs. This finding contributes to the development of knowledge in the field of digital transformation, especially in the use of artificial intelligence to support the empowerment of MSMEs in the digital economy era.
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