Implementasi E–Customer Relationship Management sebagai Penunjang Penerimaan Peserta Didik Baru di SMK Puspita Persada
DOI:
https://doi.org/10.32627/internal.v7i1.961Keywords:
Electronic Customer Relationship Management, Manajemen Hubungan Pelanggan, Penerimaan Peserta Didik Baru, SMK Puspita PersadaAbstract
Competition between private schools in the Admission of New Students (PPDB) is intense, especially PPDB at Vocational High Schools (SMK). One of the private schools of PPDB, named Puspita Persada, is currently conducting an offline PPDB process, where new student admissions (CPDB) take and fill out the registration form offline at the school, as well as the distribution of school promotions in the form of the installation of banners and distribution of brochures in areas that are only around the school. Therefore, a study is needed to overcome problems in the PPDB process to increase the number of new student admissions and maintain parents' loyalty. Thus, this research applies the Electronic Customer Relationship Management (e-CRM) model to CPDB at SMK Puspita Persada. This research only focuses on 2 stages of CRM, namely acquire and retain. The research aims to integrate e-CRM on the website to improve the PPDB process by facilitating CPDB registration, offering discounts as a promotional tool, maintaining loyalty by allowing alumni reviews and facilitating criticism and suggestions. The methodology of this study uses the stages of the software development method named Prototyping. The results show that implementing e-CRM on the SMK Puspita Persada website to support the PPDB process can make it easier for schools to obtain CPDB by providing the most recent CPDB admission information feature, which can be read or downloaded.
References
Menteri Pendidikan dan Kebudayaan Republik, Peraturan Menteri Pendidikan dan Kebudayaan Republik Indonesia Nomor 1 Tahun 2021. Indonesia, 2021, pp. 1–25.
I. A. Wijayanti and N. Nurahman, “Rancang Bangun Website Media Promosi Sekolah dan Pengembangan PPDB dengan Metode User Centered Design,” SMATIKA STIKO Inform. J., vol. 13, no. 1, pp. 9–19, 2023, doi: 10.32664/smatika.v13i01.709.
N. Septiarina, W. Wahyudin, and M. Maruloh, “Perancangan Sistem Informasi Penerimaan Siswa Baru Berbasis Web Pada SMK Bandara,” PROSISKO J. Pengemb. Ris. dan Obs. Sist. Komput., vol. 8, no. 1, pp. 60–67, 2021, doi: 10.30656/prosisko.v8i1.2816.
K. Gibran and I. Rusdi, “Rancang Bangun Sistem Informasi Penerimaan Siswa Baru Berbasis Web Pada SMK Bina Warga 1 Bogor,” J. Nas. Komputasi dan Teknol. Inf., vol. 5, no. 5, pp. 664–673, 2022, doi: 10.33364/algoritma/v.12-2.588.
K. Hidayat, “E-Customer Relationship Management Untuk Peningkatan Mutu Layanan Akademik,” J. Teknol. Terkini, vol. 3, no. 1, pp. 1–17, 2023.
R. Syabania and N. Rosmawani, “Perancangan Aplikasi Customer Relationship Management ( Crm ) Pada Penjualan Barang Pre-Order Berbasis Website,” Rekayasa Inf., vol. 10, no. 1, pp. 44–49, 2021.
A. Cahyaningrum, I. Hastuti, and A. Suyatno, “Pengaruh Electronic Customer Relationship Management terhadap Kualitas Pelayanan dan Customer Satisfaction,” Al-Kharaj J. Ekon. Keuang. Bisnis Syariah, vol. 6, no. 3, pp. 3008–3017, 2024, doi: 10.47467/alkharaj.v6i3.4911.
A. M. Ariska, N. Irawati, and A. Muhazir, “Penerapan Elektronik Customer Relationship Management (E-CRM) Dalam Penjualan Roti Berbasis Web,” J. Media Inform. Budidarma, vol. 6, no. 2, p. 1090, 2022, doi: 10.30865/mib.v6i2.4002.
K. Hidayat, A. D. Wahyudi, and L. Lathifah, “E-Customer Relationship Management untuk Peningkatan Mutu Layanan Akademik (Studi Kasus SMKN Unggul Terpadu Lampung Tengah),” J. Teknol. dan Sist. Inf., vol. 4, no. 1, pp. 89–95, 2023, doi: https://doi.org/10.33365/jtsi.v4i1.2444.
S. Aripin, H. Irawan, W. Usino, and I. Novita, “Penerapan E-CRM untuk Meningkatkan Pelayanan Orang Tua Siswa Pada SMA Islamic Centre Kota Tangerang,” KRESNA J. Ris. dan Pengabdi. Masy., vol. 3, no. 1, pp. 39–48, 2023, doi: 10.36080/kresna.v3i1.74.
F. I. Hamdi and A. U. Hamdani, “Implementasi Sistem E-CRM dalam Penerapan Informasi Terhadap Pelayanan Wali Murid di TK Putra IX,” in Seminar Nasional Fakultas Teknologi Informasi Teknologi Informasi (SENAFTI), 2023, pp. 1390–1399.
I. Fatoni, “Optimalisasi Penerimaan Santri Baru melalui Pengembangan Customer Relationship Management (CRM) di Pondok Pesantren Hamalatul Quran Putri,” Hamalatul Qur’an J. Ilmu-ilmu Al-Quran, vol. 2, no. 1, pp. 21–29, 2021.
C. N. T. Khanh, L. T. Phong, and K. D. Cao, “The impact of organizational factors on E-CRM success implementation,” VINE J. Inf. Knowl. Manag. Syst., vol. 52, no. 4, pp. 612–629, 2022, doi: 10.1108/VJIKMS-05-2020-0096.
F. N. Hasanah and R. S. Untari, Rekayasa Perangkat Lunak. Sidoarjo: UMSIDA Press, 2020.
T. A. Kurniawan, “Pemodelan Use Case (UML): Evaluasi Terhadap beberapa Kesalahan dalam Praktik,” J. Teknol. Inf. dan Ilmu Komput., vol. 5, no. 1, p. 77, 2018, doi: 10.25126/jtiik.201851610.
R. Parlika, T. A. Nisaa’, S. M. Ningrum, and B. A. Haque, “Studi Literatur Kekurangan Dan Kelebihan Pengujian Black Box,” Teknomatika, vol. 10, no. 2, pp. 131–140, 2020.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Demas Fawwaz Prabowo, Safitri Juanita
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
