Pengaruh Model Penerimaan Teknologi terhadap Loyalitas Penggunaan Mobile Banking oleh Nasabah Bank Syariah di Kota Bandung
Keywords:Kegunaan yang dirasakan, Kemudahan Penggunaan yang dirasakan, Loyalitas
This research was conducted to determine the effect of Islamic bank customer loyalty which is influenced by the technology acceptance model which is proxied by perceived ease of use and perceived usefulness. Data obtained from customers of Islamic banks in the city of Bandung as many as 168 respondents using a questionnaire. Dayang data analysis used was SEM-PLS. the results of the study show that perceived ease of use has a significant positive effect on customer loyalty. In addition, perceived usefulness has a significant positive effect on customer loyalty. The results of this study are expected to trigger Islamic banks to further improve mobile banking facilities so that customers can continue to use Islamic bank mobile banking technology.
Copyright (c) 2023 Bahmid I Magi, Asep Abdul Halim, Setiawan
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish in Jurnal Maps (Manajemen Perbankan Syariah) agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).