Pengaruh Atribut Produk, Relationship Marketing dan Citra Perusahaan terhadap Loyalitas Deposan PaS iB di PT Panin Dubai Syariah KC Bandung

Authors

  • Aulia Nurul Rohmah Universitas Ma'soem
  • Ida Rapida Djachrab Universitas Ma'soem

DOI:

https://doi.org/10.32627/maps.v6i2.684

Keywords:

Atribut Produk, Citra Perusahaan, Loyalitas, Relationship Marketing

Abstract

The background of this research is the fluctuating number of PaS iB depositors at PT Bank Panin Dubai Syariah Bandung Branch Office. This study aims to find out how the influence of corporate image, Relationship Marketing and Product Attributes on the loyalty of PaS iB depositors at PT Bank Panin Dubai Syariah Bandung Branch Office. The research object is PaS iB depositors with the type of associative quantitative research and primary data sources. The sample in this study amounted to 58 respondents, with the type of sample incidental sampling, data collection techniques using observation, interviews, questionnaires. The results showed that all independent variables consisting of corporate image, marketing relations, and product attributes  had an effect on depositor loyalty  either partially or simultaneously.

Downloads

Published

2023-09-30

Issue

Section

Articles